{"id":13241,"date":"2023-09-10T10:37:17","date_gmt":"2023-09-10T10:37:17","guid":{"rendered":"http:\/\/atwdev.co.uk\/workingknowledge\/?page_id=13241"},"modified":"2025-03-11T12:20:21","modified_gmt":"2025-03-11T12:20:21","slug":"what-is-an-apprenticeship","status":"publish","type":"page","link":"https:\/\/atwdev.co.uk\/workingknowledge\/what-is-an-apprenticeship\/","title":{"rendered":"What is an apprenticeship?"},"content":{"rendered":"\n\n\t

We debunk the myths and answer your questions
\naround current apprenticeship schemes<\/h2>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tCheck Your Tactics – How Strong is Your Marketing?\n\t\t\t\t\t<\/a>\n

\n\t\tIs an apprenticeship the right choice for your business?\n\t<\/h2>\n\t

For employers looking to inject marketing skills into their business, it can be difficult to know where to start.<\/strong><\/p>\n

Marketing is a complex field with many areas of expertise. Will corporate training actually deliver you real-world benefits given its frequent high cost and short-term timeframe? Or would an apprenticeship offer a more attractive, practical and cost-effective alternative?<\/p>\n

On this page, we debunk some of the myths around modern apprenticeships and how businesses are embracing them to successfully attract, train, retain and progress talent in their business, all with the potential of a gov subsidy covering most of the costs.<\/strong><\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tCheck Your Tactics – How Strong is Your Marketing?\n\t\t\t\t\t<\/a>\n\t

Typically, Working Knowledge apprentices are aged 23 and more than 40% are educated to degree level.<\/strong><\/em><\/h2>\n\t

What exactly is a marketing apprenticeship?<\/strong><\/h2>\n

In 2016, apprenticeships were reviewed and found not to be fit for purpose. They weren’t providing the value the public purse was paying for since they weren’t giving employers a workforce with the skills they needed.<\/strong><\/p>\n

Industry panels were brought in to rewrite and simplify specifications for each Apprenticeship. This gave huge flexibility and responsibility to the training provider to tailor the course to each individual business – whether that be Marketing , or Leadership and Management or any other of the 600+ apprenticeships now available.<\/p>\n

The Standards are regularly reviewed, and employer feedback now plays a large role in any revisions.<\/strong><\/p>\n

Read more here<\/a>.<\/strong><\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t

Take your business to the next level<\/strong><\/h2>\n

Existing employee or new recruit.\u00a0 Recent graduate, 46-year-old senior manager or 34-year-old return-to-work parent. All can get high-quality training to Masters’ Degree level paid via Modern apprenticeships.\u00a0 <\/strong><\/p>\n

Few SME business owners are taking advantage of this cost-effective route to attract, train, retain and progress talent in their business to fuel growth.<\/p>\n

There are 600+ Apprenticeship Standards to choose from.<\/p>\n

Working Knowledge<\/strong><\/a>\u00a0has specialised in delivering marketing apprenticeships since 2018.<\/strong><\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t

How do you choose the right apprenticeship training provider?<\/strong><\/h3>\n

Not all apprenticeship training providers are the same. <\/strong><\/p>\n

It’s important you select an apprenticeship training provider that meets your needs.<\/p>\n

You should consider the quality of the trainers, the elements of the curriculum, the amount of contact time with peers and trainers, support with any red-tape, leadership support provided if things go awry, active recruitment campaigns to find your talent, etc.<\/p>\n

At worst, an apprenticeship could be a significant HR and management burden.<\/strong><\/p>\n\t

At best, it can positively transform your business through the input of highly experienced marketing professionals following a proven process whilst developing the skills of an ambitious, curious and dedicated talent.<\/strong><\/p>\n

High-performing providers like Working Knowledge only employ practising professionals with decades of experience to deliver the programme.<\/p>\n

Ours is a unique and well thought through curriculum more akin to commercial professional development training. Importantly, it also includes frequent opportunities to interact with real people as experts and peers to drive successful outcomes, and a thorough recruitment service more akin to head-hunting.<\/p>\n

You can find out more about our enhanced training package here<\/a>.<\/strong><\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call\n\t\t\t\t\t<\/a>\n

\n\t\tReady to meet some of our apprentices? \n\t<\/h2>\n\t\t\t\t\n\t\t\t\t\"Kim\n\t\t\t\t<\/a>\n

Kim Slater<\/a><\/h2>

From apprentice to Brand Strategy & Operations Manager<\/p>\n\t\t\t\n\t\t\t\t\t\t\tread more \n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"Jono\n\t\t\t\t<\/a>\n

Jono Hutchins<\/a><\/h2>

How the apprenticeship quickly led to 10% business growth<\/p>\n\t\t\t\n\t\t\t\t\t\t\tread more \n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"joshua\"\n\t\t\t\t<\/a>\n

Josh Kiunsi<\/a><\/h2>

How the StoryBrand approach unlocked the key to confident communication<\/p>\n\t\t\t\n\t\t\t\t\t\t\tread more \n\t\t\t\t\t<\/a>\n\t\t\t\t\"Corp\n\t

Recruit your marketing apprentice with confidence <\/strong><\/h2>\n

If you’re ready to explore whether a marketing apprenticeship is the right step forward for your business, follow these three simple steps.<\/em><\/p>\n

Step 1: Schedule Your Call<\/strong><\/h3>\n

Discover how our unique apprenticeship scheme can propel your business forward.<\/p>\n

Step 2: Recruit Your Dream Hire<\/strong><\/h3>\n

Trust us, you’ll be spoilt for choice. Our talent hunters will advertise, screen and assess your candidates, and then present the top 3-4 to you in a facilitated half-day assessment centre. The process is super-efficient with your time while giving you the peace of mind you’ll have the highest calibre candidates put forward to find the best cultural fit.<\/p>\n

Step 3: Boost Your Business Growth<\/strong><\/h3>\n

Watch your apprentice thrive and your marketing capabilities improve so your business can flourish, with expert support and clear, measurable results that bring your goals within reach.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"Copy\n\t\t\t\t<\/a>\n

DISCOVER WHAT YOUR APPRENTICE WILL LEARN<\/a><\/h3>Explore our extensive marketing curriculum and expert support package for you and your apprentice.
\nFind out what makes our programme the gold standard of apprenticeship training and how the 2023 & 2022 winners of the BCS National marketing Apprentice Of The Year came through the unique Working Knowledge programme.<\/strong>\n\t\t\t\n\t\t\t\t\t\t\tBUILD YOUR IN-HOUSE
MARKETING CAPABILITY HERE\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\"4\"\n\t\t\t\t<\/a>\n

SUPPORT FOR BUSINESS OWNERS AND MANAGERS<\/a><\/h3>One of the reasons Working Knowledge apprentices are such high achievers is because of the additional support we provide for managers and business owners too.
\nFind out how we support managers to lead their Marketing , even if they have no prior marketing experience, to maximise positive results for you.<\/strong>\n\t\t\t\n\t\t\t\t\t\t\tYOUR SUPPORT
PACKAGE\n\t\t\t\t\t<\/a>\n\t\t

Test your tactics – what could you be doing better to enhance your marketing?<\/h2>

Are you unsure how effective your current marketing efforts are? Many businesses struggle to pinpoint exactly where their marketing strategies could use improvement. Take the quiz to uncover potential areas for enhancement and receive a detailed report that highlights actionable insights and expert advice tailored to your business needs.\u00a0<\/p>\n