{"id":13319,"date":"2023-09-17T21:25:42","date_gmt":"2023-09-17T21:25:42","guid":{"rendered":"http:\/\/atwdev.co.uk\/workingknowledge\/?page_id=13319"},"modified":"2023-11-23T12:16:26","modified_gmt":"2023-11-23T12:16:26","slug":"embed-storybrand-in-your-marketing","status":"publish","type":"page","link":"https:\/\/atwdev.co.uk\/workingknowledge\/embed-storybrand-in-your-marketing\/","title":{"rendered":"Embed StoryBrand in your marketing"},"content":{"rendered":"\n\n\t<h2>Hire a StoryBrand-savvy marketing  apprentice to embed<br \/>\nthis transformative messaging framework across your marketing<\/h2>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"#\" role=\"button\">\n\t\t\t\t\t\t\tDownload 7 Steps To Hiring The Perfect Apprentice\n\t\t\t\t\t<\/a>\n\t\t<script>\nvar 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<button type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Submit<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='GBP' value='N8lRbPGOnfsZMmomr6BLTMPXhlVgGfaGk8+04PjVSDhbMMe4JdsHtMdnE7WRb36KVNRR3Exayr2f9z52m98WZTCDau6M7lWLrpAlomz4lAHjvcU=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\t\n\t\t<h3>Build in-house StoryBrand expertise<\/h3>\t\t\n\t\t<h3>Government Funding Available in England<\/h3>\t\t\n\t\t<h3>Your apprentice trained by Certified StoryBrand Guides<\/h3>\t\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/09\/Web-Business-Made-Simple-Coach-Color.png\" alt=\"Web - Business Made Simple Coach (Color)\" itemprop=\"image\" title=\"Web - Business Made Simple Coach (Color)\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/10\/book-top.png\" alt=\"book-top\" itemprop=\"image\" title=\"book-top\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2022\/04\/Web-StoryBrand-Guide-Badge.png\" alt=\"Web-StoryBrand-Guide-Badge\" itemprop=\"image\" title=\"Web-StoryBrand-Guide-Badge\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tLove StoryBrand but struggling to implement it? \n\t<\/h2>\n\t<p>The merits of StoryBrand are plain to see but when you&#8217;re stuck in the day-to-day of running a business or marketing department it can be difficult to carve out extra time to embed this ground-breaking framework across every aspect of your marketing.<\/p>\n<p>Hiring a StoryBrand Guide is great for specialist areas but you need extra boots on the ground <strong><em><u>and <\/u><\/em><\/strong>expert guidance to roll this out.<\/p>\n<p><strong>What if you could take advantage of both &#8211; and get Government funding to cover \u00a310,450 towards training costs? That&#8217;s where we can help.<\/strong><\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"#\" role=\"button\">\n\t\t\t\t\t\t\tDownload 7 Steps To Hiring The Perfect Apprentice\n\t\t\t\t\t<\/a>\n\t\t\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_1' ><style>#gform_wrapper_1[data-form-index=\"0\"].gform-theme{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: 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<div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_above description_above validation_below'><fieldset id=\"field_1_1\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_1_1'>\n                            \n                            <span id='input_1_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <label for='input_1_1_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                    <input type='text' name='input_1.3' id='input_1_1_3' value=''   aria-required='true'    autocomplete=\"given-name\" \/>\n                                                <\/span>\n                            \n                            <span id='input_1_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                            <label for='input_1_1_6' class='gform-field-label gform-field-label--type-sub '>Last<\/label>\n                                                            <input type='text' name='input_1.6' id='input_1_1_6' value=''   aria-required='true'    autocomplete=\"family-name\" \/>\n                                                        <\/span>\n                            \n                        <\/div><\/fieldset><fieldset id=\"field_1_2\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container_email gform-grid-row' id='input_1_2_container'>\n                                <span id='input_1_2_1_container' class='ginput_left gform-grid-col gform-grid-col--size-auto'>\n                                    <label for='input_1_2' class='gform-field-label gform-field-label--type-sub '>Enter Email<\/label>\n                                    <input class='' type='email' name='input_2' id='input_1_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                                <\/span>\n                                <span id='input_1_2_2_container' class='ginput_right gform-grid-col gform-grid-col--size-auto'>\n                                    <label for='input_1_2_2' class='gform-field-label gform-field-label--type-sub '>Confirm Email<\/label>\n                                    <input class='' type='email' name='input_2_2' id='input_1_2_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                                <\/span>\n                                <div class='gf_clear gf_clear_complex'><\/div>\n                            <\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Submit<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='GBP' value='DIII0woZIjjKDPuMkvL8qKsUfFGBTEXMPHZRng0LBPe3sZqqF0MqeFENDNL2dQeTPzL2MXtGt0n2yaG7sh9Mh\/124jTA6p2ed21FrbUE8K9C+70=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\t\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/bb-plugin\/cache\/Untitled-2000-\u00d7-1000px-portrait.jpg\" alt=\"Untitled (2000 \u00d7 1000px)\" itemprop=\"image\" height=\"1000\" width=\"2000\" title=\"Untitled (2000 \u00d7 1000px)\" onerror=\"this.style.display='none'\"  \/>\n\t<h2><strong>Revolutionary marketing  training delivered by StoryBrand Guides and expert marketing consultants <\/strong><\/h2>\n<p>At Working Knowledge, we offer the <strong>only<\/strong> marketing Apprenticeship in the UK that has embedded the StoryBrand marketing framework in the curriculum. So you get StoryBrand Certified Guides and Business Made Simple Coaches to support your apprentice with high-quality training in StoryBrand messaging techniques. Our proven process equips your apprentice to help you implement StoryBrand.<\/p>\n<p><strong>So you&#8217;ll have a full-time in-house talented digital marketer trained and supported to put this globally acclaimed marketing framework to work in your business.<\/strong><\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t<h2><strong>A unique apprenticeship programme designed<br \/>\nto set your business up for success<\/strong><\/h2>\n<p>Our extensive programme has been developed by practising marketing consultants based on the essential skills and processes needed to consistently deliver competent marketing in a rapidly evolving digital world. It&#8217;s this forward-thinking mindset that makes our programme one-of-a-kind. That, and our comprehensive wraparound coaching and support for the apprentice and their manager. See what makes our apprenticeship stand out:<\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t<h2>What is StoryBrand?<\/h2>\n<p>StoryBrand is a proven, sought-after marketing framework that teaches businesses and charities how to connect with customers, drive engagement and boost conversion rates through the power of storytelling.<\/p>\n<p><strong>You can read more <a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/storybrand-marketing\/\">here<\/a>.<\/strong><\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/09\/Rabiya-aurfan.jpg\" alt=\"Rabiya aurfan\" itemprop=\"image\" title=\"Rabiya aurfan\" onerror=\"this.style.display='none'\"  \/>\n\t<h3>Typically, Working Knowledge apprentices are aged 23 and more than 40% are educated to degree level.<\/h3>\t\t\n\t\t\t<p>StoryBrand-trained apprentices are a cost-effective solution for a sustainable long-term marketing  operation that consistently delivers more of the right customers.<\/p>\n<h2>\n\t\tWhat business owners love about Working Knowledge<br \/>  marketing  apprenticeships\n\t<\/h2>\n\t\t<h3><a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\" target=\"_self\" rel=\"noopener\">\t\n\tWe headhunt  exceptional candidates<\/a><\/h3>\t\t\n\t\t\t<p>We headhunt your entry-level talent on a no-hire, no-fee basis. We find the most ambitious and skilled candidates, so you can hire the right apprentice first time. Our comprehensive assessment process guarantees you only have candidates of the highest calibre to choose from. Attend one of our facilitated half-day events designed to help you choose an apprentice that best fits your company culture.<\/p>\n\t\t\t<a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\tHow we recruit \n\t\t\t\t\t<\/a>\n\t\t<h3><a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprenticeship\/\" target=\"_self\" rel=\"noopener\">\t\n\tOur training is delivered by StoryBrand guides<\/a><\/h3>\t\t\n\t\t\t<p>You and your apprentice will be fully supported by our team of expert marketing coaches and in-house StoryBrand guides. They are all practising marketing consultants who will guide you and your apprentice throughout the 17-month programme, offering practical, real-world advice and supervision so you can put marketing strategies in play that actually work &#8211; setting your business up for success.<\/p>\n\t\t\t<a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprenticeship\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\tHOW WE TRAIN\n\t\t\t\t\t<\/a>\n\t\t<h3><a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/apprenticeship-funding\/\" target=\"_self\" rel=\"noopener\">\t\n\tOur world-class programme qualifies for government funding<\/a><\/h3>\t\t\n\t\t\t<p>Not only do we provide an Ofsted-approved apprenticeship scheme, we also offer continual support throughout the programme, above and beyond that of other providers. Unlike other marketing CPD training programmes, our course qualifies for government apprenticeship funding of \u00a310,450 which will cover the majority of your training costs. There are also national insurance and salary incentives that make hiring an apprentice a highly cost-effective option for your business.<\/p>\n\t\t\t<a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/apprenticeship-funding\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\tHOW IT&#8217;S FUNDED\n\t\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/07\/Copy-of-YOU-NEED-TO-ASK-BEFORE-INSTRUCTING-YOUR-SOLICITOR-1000-\u00d7-1000px-1000-\u00d7-665px-2000-\u00d7-1000px-2000-\u00d7-1055px-300-\u00d7-300px-288-\u00d7-50px.png\" alt=\"Review\" itemprop=\"image\" title=\"Review\" onerror=\"this.style.display='none'\"  \/>\n\t<p>StoryBrand focuses your marketing on your target market rather than talking about yourself. As soon as people land on our website they should know exactly what we do, how we help them and how they can achieve their aim. The site we created was as clear and to the point as possible, we wanted to make sure that we&#8217;re not missing out on any leads. &#8211; <strong>Nash Mwangi, Assure UK<\/strong><\/p>\n\t\t\t\t<a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/bb-plugin\/cache\/Copy-of-Untitled-2000-\u00d7-1000px-8-circle-68a2e817fb168d5b1d4d9f8b6a830cbd-.jpg\" alt=\"Copy of Untitled (2000 \u00d7 1000px) (8)\" itemprop=\"image\" height=\"1000\" width=\"2000\" title=\"Copy of Untitled (2000 \u00d7 1000px) (8)\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h3><a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\" target=\"_blank\" rel=\"noopener\">DISCOVER WHAT YOUR APPRENTICE WILL LEARN<\/a><\/h3>\t\t\n\t\t\t<p>Explore our extensive marketing  curriculum and expert support package for you and your apprentice.<\/p>\n<p><strong>Find out what makes our programme the gold standard of apprenticeship training and how the 2023 &amp; 2022 winners of the BCS National marketing Apprentice Of The Year came through the unique Working Knowledge programme.<\/strong><\/p>\n\t\t\t<a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tBUILD YOUR IN-HOUSE<br \/> MARKETING CAPABILITY HERE\n\t\t\t\t\t<\/a>\n<h2>\n\t\tTrusted by Businesses Across The UK\n\t<\/h2>\n                    <a href=\"https:\/\/www.story22.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/04\/Story-22-Logo.png\" alt=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/04\/Story-22-Logo.png\" data-no-lazy=\"1\" \/>\n                      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alt=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/8259-GFD-Logo-AW-Master-white-scaled.jpg\" data-no-lazy=\"1\" \/>\n                            <\/a>\n                    <a href=\"https:\/\/www.brambletye.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/BBerries-Black-2.png\" alt=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/BBerries-Black-2.png\" data-no-lazy=\"1\" \/>\n                            <\/a>\n                    <a href=\"https:\/\/bcelearn.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/image001.jpg\" alt=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/image001.jpg\" data-no-lazy=\"1\" \/>\n                            <\/a>\n                    <a href=\"https:\/\/www.lambindustries.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/banner-trans-no-ind.png\" alt=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/08\/banner-trans-no-ind.png\" data-no-lazy=\"1\" \/>\n                            <\/a>\n\t\t\t<button>Next<\/button>\n\t\t<button>Previous<\/button>\n\t<h2><strong>Recruit your apprentice with confidence <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Step 1: Schedule Your Call<\/strong><\/p>\n<p>Discover how our unique approach makes hiring and supporting the right high-achieving apprentice for your business easy.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2: Recruit Your Dream Hire<\/strong><\/p>\n<p>Trust us, you&#8217;ll be spoilt for choice. Our talent hunters will advertise, screen and assess your candidates, and then present the top 3-4 to you in a facilitated half-day assessment centre. The process is super-efficient with your time while giving you the peace of mind you&#8217;ll have the highest calibre candidates put forward to find the best cultural fit.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 3: Boost Your Business Growth with StoryBrand<\/strong><\/p>\n<p>Watch your apprentice thrive and your business flourish as you finally embed the StoryBrand approach throughout your marketing with expert support every step of the way.<\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/09\/Corp-b-tree-1000-\u00d7-1000px-1000-\u00d7-2000px-1500-\u00d7-2000px-5.png\" alt=\"Corp b tree (1000 \u00d7 1000px) (1000 \u00d7 2000px) (1500 \u00d7 2000px) (5)\" itemprop=\"image\" title=\"Corp b tree (1000 \u00d7 1000px) (1000 \u00d7 2000px) (1500 \u00d7 2000px) (5)\" onerror=\"this.style.display='none'\"  \/>\n\t\t<h2>7 Steps To Hiring The  Perfect Apprentice <\/h2>\t\t\n\t\t\t<p>Hiring a junior marketer can seem like a daunting task, especially when you&#8217;re unsure of what to look for. That&#8217;s why we&#8217;ve crafted a comprehensive FREE guide just for you. &#8216;7 Steps To Hiring The Perfect Apprentice&#8217; is your roadmap to navigating the hiring process with ease and confidence. This guide is packed with proven strategies and insider tips to help you pinpoint talent, assess skills, and make an informed decision. Don&#8217;t gamble with your next hire &#8211; download your free guide today and secure the perfect junior marketer for your team.<\/p>\n\t\t\t<a href=\"#\" role=\"button\">\n\t\t\t\t\t\t\tDownload now\n\t\t\t\t\t<\/a>\n\t\t\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_1' ><style>#gform_wrapper_1[data-form-index=\"0\"].gform-theme{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 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gform-grid-col--size-auto'>\n                                    <label for='input_1_2_2' class='gform-field-label gform-field-label--type-sub '>Confirm Email<\/label>\n                                    <input class='' type='email' name='input_2_2' id='input_1_2_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                                <\/span>\n                                <div class='gf_clear gf_clear_complex'><\/div>\n                            <\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Submit<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='GBP' value='SVmvM8GtXCYgfC2Bj43xBj\/OTRRFzt5kzSEPF24hdZ+4CNVm3PYpklRKo3HhFMxXojYsMX+h4UhtHenbmOMEddtkcjQstwRAHd7QqR0JWGMEmvA=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/2023\/10\/working-knowledge-7-steps-to-hiring-.png\" alt=\"working knowledge 7 steps to hiring\" itemprop=\"image\" title=\"working knowledge 7 steps to hiring\" onerror=\"this.style.display='none'\"  \/>\n\t<h2><strong>Ready to get the extra help you need to StoryBrand your business?<br \/>\n<\/strong><\/h2>\n<p><strong>No one wants to feel like their business success is being held back by limited marketing capabilities. <\/strong><\/p>\n<p>The marketing  world is constantly evolving, you need adaptive fresh talent and StoryBrand know-how within your team to ensure your brand is future-proof.<\/p>\n<p><strong>Book a call with our team today and learn how our ground-breaking marketing  apprenticeship programme is transforming businesses across England.<\/strong><\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n<h2>\n\t\tWorking Knowledge Apprenticeships: Unmatched Training and Support\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/bb-plugin\/cache\/Rabiya-aurfan-circle-7a2e5bd343fd014429965bddc537084b-.jpg\" alt=\"Rabiya aurfan\" itemprop=\"image\" height=\"470\" width=\"470\" title=\"Rabiya aurfan\" onerror=\"this.style.display='none'\"  \/>\n<h3>Rabiya Aurfan<\/h3>\t\t\n\t\t\t<strong>marketing Executive<br \/>\nPEP Talks<\/strong>\n<p>&#8220;After my first Masterclass, I set up Google Analytics, added all the tracking to the website and presented it in the team meeting. I loved it.<\/p>\n<p>You feel like you&#8217;re properly adding value. I&#8217;ve proven that I&#8217;m worth being here.&#8221;<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/bb-plugin\/cache\/dan-e1696705730312-400x400-circle-62e5fab6c11849cb1ad9b4e7b8f3ff67-.jpg\" alt=\"Dan Starmer, marketing  apprentice\" itemprop=\"image\" height=\"400\" width=\"400\" title=\"Dan Starmer\" onerror=\"this.style.display='none'\"  \/>\n<h3>Dan Starmer<\/h3>\t\t\n\t\t\t<p><b>Marketing Manager<\/b><\/p>\n<p>&#8220;The biggest difference StoryBrand made was understanding that we shouldn&#8217;t be at the forefront of our marketing. By putting the customer at the forefront we have grown massively, especially with SEO and social media interaction.&#8221;<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atwdev.co.uk\/workingknowledge\/wp-content\/uploads\/bb-plugin\/cache\/Will-davy-400x400-circle-d57bc948ea76b7f9ee2d0f36d66ffc57-.jpg\" alt=\"Will Davy, marketing  apprentice\" itemprop=\"image\" height=\"400\" width=\"400\" title=\"Will Davy\" onerror=\"this.style.display='none'\"  \/>\n<h3>William Davy<\/h3>\t\t\n\t\t\t<strong>Content Creator &amp; Digital Marketer,<br \/>\nIn &amp; Beyond Bath<\/strong>\n<p>&#8220;You&#8217;re dealing with trainers and coaches who are in the industry itself, so you feel confident that the information you&#8217;re getting is good. It motivates me to do as much as I can because the feedback I get is so helpful.&#8221;<\/p>\n\t<h2><strong>Can an apprentice <em><u>really<\/u><\/em> be a cost-effective solution to StoryBranding your business?<\/strong><\/h2>\n<p>It&#8217;s natural to have concerns &#8211; after all, hiring a new member of the team is a big commitment. Below are some of the common reservations business owners have and what Working Knowledge does to make sure the process runs as smoothly as possible for you.<\/p>\n\t\t\t\tI&#8217;m worried about hiring the right person for the job. \n\t\t\t\t\t<p>We make light work of your recruitment, hand-selecting candidates from our exceptional talent pool and fully assessing them for suitability before you get to meet them. You can find out more about our recruitment service <a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing-apprentice-recruitment\/\">here<\/a>.<\/p>\n\t\t\t\tDo I need to be an expert in marketing to hire a marketing  apprentice? \n\t\t\t\t\t<p>You don&#8217;t need to be an expert in marketing &#8211; that&#8217;s what we&#8217;re here for. Your apprentice will be fully supported by their marketing coach, peer group and our specialist StoryBrand trainers. It&#8217;s like having a whole marketing department supporting you!<\/p>\n\t\t\t\tHow do I know whether the quality of training is good enough? \n\t\t\t\t\t<p>Unlike other apprenticeships, our programme delivers StoryBrand marketing techniques taught by experienced marketing practitioners who use the same frameworks with their own clients. Training is focused on the tried-and-tested StoryBrand approach that is proven to deliver results. Our training team has 3 certified StoryBrand guides working with you and your apprentice every step of the way.<\/p>\n\t\t\t\tWhy does my apprentice need StoryBrand training? \n\t\t\t\t\t<p>With this training, your apprentice won&#8217;t just be performing tasks. They&#8217;ll be equipped to think strategically about your brand story and how it fits into your overall marketing strategy. When you communicate with storytelling, you have 22x the chance of your message being recalled, which leads to more effective campaigns and increased ROI.\u00a0<\/p>\n\t\t\t\tHow much value can a marketing apprentice really bring my business\n\t\t\t\t\t<p>Lots! Your apprentice will be getting the marketing tasks done which means you are consistently positioned as the expert in your field. They, and you, are supported every step of the way with specialist guidance from our StoryBrand and marketing experts to help you understand what marketing works for your business so you can tailor the approach to your brand.<\/p>\n\t\t\t\tDo apprentices have access to any additional StoryBrand resources? \n\t\t\t\t\t<p>Yes, all apprentices get FREE access to the Business Made Simple platform (worth $275). This resource is invaluable as it offers a wealth of material to further refine their understanding and application of the StoryBrand methodology and other key business concepts. You can find full details of the support apprentices receive <a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/support-for-digital-marketing-apprenticeships\/\">here<\/a>.<\/p>\n\t\t\t\tDoesn&#8217;t government funding mean loads of horrible form filling?\n\t\t\t\t\t<p>We take this hassle off your plate and complete all the paperwork for you. We then walk you through each clause during a 45-minute Zoom call, so you can literally sign on the dotted line.<\/p>\n\t\t\t<a href=\"https:\/\/calendly.com\/james-lott\/dma20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tSchedule a call \n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"#\" role=\"button\">\n\t\t\t\t\t\t\tDownload 7 Steps To Hiring The Perfect Apprentice\n\t\t\t\t\t<\/a>\n\t\t\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_1' ><style>#gform_wrapper_1[data-form-index=\"0\"].gform-theme{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: 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action='\/workingknowledge\/wp-json\/wp\/v2\/pages\/13319' data-formid='1' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_1' class='gform_fields top_label form_sublabel_above description_above validation_below'><fieldset id=\"field_1_1\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_1_1'>\n                            \n                            <span 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name='input_2' id='input_1_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                                <\/span>\n                                <span id='input_1_2_2_container' class='ginput_right gform-grid-col gform-grid-col--size-auto'>\n                                    <label for='input_1_2_2' class='gform-field-label gform-field-label--type-sub '>Confirm Email<\/label>\n                                    <input class='' type='email' name='input_2_2' id='input_1_2_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  autocomplete=\"email\"\/>\n                                <\/span>\n                                <div class='gf_clear gf_clear_complex'><\/div>\n                            <\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_1' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Submit<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_1' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_1' id='gform_theme_1' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_1' id='gform_style_settings_1' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='GBP' value='h+mDKj9FsVA48KeVEiaosXUZ7QtPzNV1h3p8zfhUi2JzT\/3DWXL4MJpOD+zqblUGcYD1S0dbMmq9R+5ScUCtHrcpHKikAIQQWyRmzQx\/M26Kifk=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n      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