{"id":13092,"date":"2020-12-10T13:49:25","date_gmt":"2020-12-10T13:49:25","guid":{"rendered":"http:\/\/atwdev.co.uk\/workingknowledge\/5-best-business-books\/"},"modified":"2024-06-29T09:16:56","modified_gmt":"2024-06-29T09:16:56","slug":"5-best-business-books","status":"publish","type":"post","link":"https:\/\/atwdev.co.uk\/workingknowledge\/5-best-business-books\/","title":{"rendered":"The 5 books that changed the way we do business in 2020"},"content":{"rendered":"<h4><a href=\"http:\/\/atwdev.co.uk\/workingknowledge\/about\/meet-the-team\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>by James Lott<\/strong> <\/span><\/a><\/h4>\n<h4><span style=\"font-weight: 400;\">I love business books. I listen to them all the time, and have a handful on my desk that I refer to whenever I\u2019m stuck. Sometimes I come across a business book that really stands out, this year there have been five:<\/span><\/h4>\n<h2 style=\"text-align: left;\"><span style=\"color: #006d7e;\"><a style=\"color: #006d7e;\" href=\"https:\/\/buildingastorybrand.com\" target=\"_blank\" rel=\"noopener noreferrer\"><b>1. Building a Storybrand<\/b><\/a><\/span><\/h2>\n<p><a href=\"https:\/\/twitter.com\/donaldmiller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener noreferrer\">DONALD MILLER<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/buildingastorybrand.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f86011;\"><b>Top takeaway: <\/b><\/span><span style=\"font-weight: 400;\">Five key questions for testimonials that create incredible content to attract similar clients.<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This book was so good we started a weekly team book club to work through the tasks and really clarify who we are, what we do, and who we want to work with. It was also the catalyst for a major website redesign based on its easy-to-implement roadmap. We found the process so valuable we became licensed to deliver the methodology as part of our government-funded <span style=\"color: #006d7e;\"><a style=\"color: #006d7e;\" href=\"http:\/\/atwdev.co.uk\/workingknowledge\/digital-marketing\/sb-elements\/\" target=\"_blank\" rel=\"noopener\">marketing Academy<\/a><\/span>.<\/span><\/p>\n<h2 style=\"text-align: left;\"><a href=\"https:\/\/watertightmarketing.com\/about-the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #006d7e;\"><b>2. Watertight Marketing<\/b><\/span><\/a><\/h2>\n<p><a href=\"https:\/\/uk.linkedin.com\/in\/bryonythomas\" target=\"_blank\" rel=\"noopener noreferrer\">BRYONY THOMAS<\/a><\/p>\n<p><a href=\"https:\/\/watertightmarketing.com\/about-the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f86011;\"><b>Top takeaway: <\/b><\/span><span style=\"font-weight: 400;\">The touchpoint leak assessment will have an automatic, massive impact on marketing your business<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re big fans of the first edition and the second edition does not disappoint.<\/span><\/p>\n<h2 style=\"text-align: left;\"><a href=\"https:\/\/marcussheridan.com\/they-ask-you-answer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #006d7e;\"><b>3. They Ask, You Answer<\/b><\/span><\/a><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marcussheridan\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MARCUS SHERIDAN\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/marcussheridan.com\/they-ask-you-answer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f86011;\"><b>Top takeaway: <\/b><\/span><span style=\"font-weight: 400;\">Nobody knows your business better than you. It\u2019s all about business owners getting this content out of their heads and down in a way that customers are going to see it.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Got a stunning website but not enough traffic? Marcus Sheridan lays out how to use content to drive customers to your website. Something that has become even more important in 2020 due to the impact that Covid-19 has had on many small businesses.<\/span><\/p>\n<h2 style=\"text-align: left;\"><a href=\"https:\/\/www.amazon.co.uk\/Ready-Remote-Everything-working-company\/dp\/1527231372\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #006d7e;\"><b>4. Ready for Remote?<\/b><\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/g4ryw4lker\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener noreferrer\">GARY WALKER<\/a> &amp; <a href=\"https:\/\/twitter.com\/godd4rd\" target=\"_blank\" rel=\"noopener noreferrer\">MATTHEW GODDARD\u00a0<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.amazon.co.uk\/Ready-Remote-Everything-working-company\/dp\/1527231372\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f86011;\"><b>Top takeaway: <\/b><\/span><span style=\"font-weight: 400;\">The authors have been running remote teams in the software development sector for years. Learn from them, it&#8217;s not too late.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If supercharging your marketing  was one key business trend for 2020, the other must certainly be remote working. Most businesses are doing it in some capacity, but how can you do it brilliantly? A really worthwhile short read, packed full of useful tools and tips.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #006d7e;\"><a style=\"color: #006d7e;\" href=\"https:\/\/theeternalbusiness.com\/the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>5. The Eternal Business<\/b><\/a><\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chris-budd-80b75413\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener noreferrer\">CHRIS BUDD<\/a><\/p>\n<p><a href=\"https:\/\/theeternalbusiness.com\/the-book\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f86011;\"><b>Top takeaway: <\/b><\/span><span style=\"font-weight: 400;\">Build your business in a way that lasts forever &#8211; with an eye on your pension.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is the kind of succession planning not covered in the HBO series &#8211; clear, rewarding and long-term. I always assumed that I would work hard, pay money into a pension pot, and ultimately when it came time to retire, maybe sell my business as a bonus. I was wrong. Learn why big businesses like <\/span><span style=\"font-weight: 400;\">John Lewis<\/span><span style=\"font-weight: 400;\">, and niche businesses like <\/span><span style=\"font-weight: 400;\">Blackwell\u2019s<\/span><span style=\"font-weight: 400;\"> are joining the employee ownership revolution. <\/span><\/p>\n<h3 style=\"text-align: center;\">Did you know we have a marketing Academy?<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>by James Lott I love business books. I listen to them all the time, and have a handful on my desk that I refer to whenever I\u2019m stuck. Sometimes I come across a business book that really stands out, this year there have been five: 1. Building a Storybrand DONALD MILLER Top takeaway: Five key&hellip;<\/p>\n","protected":false},"author":14,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,14],"tags":[],"class_list":["post-13092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 5 Business Books - Working Knowledge<\/title>\n<meta name=\"description\" content=\"I love business books. 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